Two catastrophic category five hurricanes of historic proportions hit Puerto Rico hard, one after the other, in less than two weeks. Urgent help, attention, and awareness were needed.
When faced with adversity, we endure together (Unidos/United), and when a historic challenge hits hard, we need an even more historic answer.
The development of a strategic, multi-platform, consumer-centric, international initiative to increase awareness, call local and international attention and inspire donations from around the world for the people of Puerto Rico.
We needed to conceptualize and produce an integrated campaign in an island without power, water or telecommunications. The challenge was met, and United for Puerto Rico was launched successfully in multiple international mediums.
Isla Bendita Song Production
Massive Fundraising concert
Unique Website Visits