FEMBi Mortgage a boutique independent bank needed a micro-targeted way to reach local clients in need of mortgage products and create an efficient system to generate quality leads for their local operation.
After assessing their first-party data, we discovered that clients needed to have consistent and easy access to the brand.
Bring about FEMBi’s digital transformation by developing a robust digital ecosystem, elevating social platform presence and leveraging Google sponsor promotions, adwords and display ads to target current and potential clients.
We lowered the acquisition costs from $258.50 CPL to $54 CPL reaching acquisition cost saving of 80% by the end of 2017.
300% Facebook follower
increase from 17K to 53K
increase in leads