How to attract additional visitors to Puerto Rico and encourage them to extend their average stay enjoying the best the island had to offer?
The Insight
Puerto Rico has an unparalleled wealth of cultural, gastronomic and adventure experiences to offer that can only be enjoyed with enough time.
Solution & Results
We leveraged the success of the worldwide hit song “Despacito,” meaning “slowly,” and its creator Luis Fonsi, the best multi-sensory device to invite tourists to experience Puerto Rico with the creation of the multichannel campaign Take it Despacito in Puerto Rico.
5
consecutive months
increase in occupancy
2
consecutive months
record-breaking room tax
20.5K
organic likes in two weeks
18.2K
fans gained