Two catastrophic category five hurricanes of historic proportions hit Puerto Rico hard, one after the other, in less than two weeks. Urgent help, attention, and awareness were needed.
The Insight
When faced with adversity, we endure together (Unidos/United), and when a historic challenge hits hard, we need an even more historic answer.
Solution & Results
The development of a strategic, multi-platform, consumer-centric, international initiative to increase awareness, call local and international attention and inspire donations from around the world for the people of Puerto Rico.
We needed to conceptualize and produce an integrated campaign in an island without power, water or telecommunications. The challenge was met, and United for Puerto Rico was launched successfully in multiple international mediums.
+ $40
Million Raised
+ 140,000
Individual donations
Isla Bendita Song Production
+3.5
Million views
+80,000
shares
Massive Fundraising concert
$4,235,949
raised
Campaign
328,866,094
Impressions
3$6,030,262
AD Value
Digital Results
+2M
Unique Website Visits
+200,000
Social Mentions
