The Situation

Hurricane Maria not only shocked potential visitors with stories spreading through all major news networks around the world. It also created concerns regarding the affected conditions of our beaches, lodging, gastronomy, and nightlife, which later became myths.

If Puerto Rico was already in recovery, how could we prove that we’re ready to welcome visitors to the island?

The Insight

Puerto Rico is a world-class destination. We need a world-class influencer to convey our message of readiness unequivocally.

Solution & Results

We were able to communicate the message of readiness with We Are Ready!, a content series where we sent Luis Fonsi, on a myth-busting trip. Through strategic deployment of short videos with up-to-date footage in our world-class locations, we reversed the negative information cycle and debunked every myth.





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